[ˈluːminiː]

Lūminī [ˈluːminiː] - latin dative singular from lūmen (“light, an opening”)

Collection Lūminī is inspired by inverted colours, tones and shadows. By negatives, in which light becomes the darkest point and the shadows now are source of the light, meanwhile human skin gets different shades of blue.

Approach: Creative marketing strategy is developed during the product design phase and both aspects go hand in hand, to achieve the maximum and lasting effectiveness.

Product: Relief of the padded materials and other textures are combined with print, in a way to obtain the shadow-light inversion effect in real life. Reversible garments are some of the key products, and they perfectly merge with the concept.

Role:  Creative direction, material design    

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Reversible design ▶ Inverted colors