MOVA

Brand: MOVA - functional, performance wear, rooted in Zürich, inspired by the Mountains.

Story concept: “FOCUS. Focus on goal, focus on detail, focus on Swiss precision”

Visual mood: “Alpine Spirit. Urban Edge”

“Our design process begins in the mountains and ends with pieces engineered and crafted to feel right in every step, from trail to city street.”   ▼

Role: brand strategy, art direction, product design and development