zalando

Campaign: “Family portrait”, AI e-commerce Christmas campaign.

Story concept: Diverse family portraits - goes alongside a diverse gift selection - “As unique as we are”. Wrapped gifts are in the center of the story, they move from portraits to unwrapping in still life.

Visual mood: Polaroid snaps (models & still life) + Playful Christmas glam + Spontaneous emotions + More is more in wardrobe

Role: Creative / Art direction, AI content production